SELL underperformers (& buy cash engines!)
2.2K viewsover 4 years ago4m 9sScore: 81
Richard Fertig
Pricing & Profitability
intermediate
Profitability
Market Research
Revenue Management
Pricing Strategy
Occupancy
Summary
The presenter discusses that not all places make good STRs. With housing markets at all-time highs, now is a good opportunity to pivot if you have an underperforming STR. The speaker encourages hosts to think about selling underperforming properties while markets are high, using a 1031 exchange to defer taxes, and purchasing properties in the right location to maximize cash flow.
