Sharpe Ratio = (Expected Return Portfolio - Risk Free Rate) / Standard Deviation Portfolio

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Richard Fertig

Pricing & Profitability
advanced
Revenue Management
Pricing Strategy
Profitability

Summary

The speaker emphasizes the importance of risk-adjusted returns, specifically the Sharpe Ratio, over simply focusing on maximizing returns. They advocate for evaluating the risk associated with each asset class and creating a portfolio that generates a steady stream of returns relative to that risk.