Short term rental market Outlook for Gatlinburg for October 2022

44 viewsabout 3 years ago2m 53sScore: 75

Michael Chang

Pricing & Profitability
intermediate
Market Research
ADR
Occupancy
Revenue Management
Dynamic Pricing

Summary

The presenter analyzes the Gatlinburg short-term rental market using AirDNA data, focusing on occupancy rates and ADR for October 2022, comparing them with the previous year and identifying trends influencing pricing strategy. He finds occupancy rates are generally lower compared to the previous year except for the first half of the month. He notes the importance of monitoring ADR as it declines with increased supply and last-minute price drops.