The occupancy rate isn’t really as important as you may think!

Summary

This video highlights that focusing solely on occupancy rate can be misleading in short-term rentals; the speaker uses the example of two 4-bedroom cabins, one in a mountain market and one in a beach market, to demonstrate that focusing on annual income provides a more accurate picture of profitability. Even with a lower occupancy rate, the beach property generates significantly more annual revenue than the cabin.