Why EVERY Airbnb Host Should Run A/B Tests on their Listing! 🤓

Summary

In this video, Richard Fertig discusses the importance of A/B testing on your Airbnb listing to improve performance. He tested summer and winter thumbnails and realized that the winter thumbnail had higher click rates despite it being summer, underscoring the importance of letting the data determine what works best, rather than relying on assumptions. He advises to continue testing photos, descriptions, and headlines to find the optimal combination that will get more clicks, sell the experience, and generate bookings.