4 Reasons I Don't Aim for 100% Airbnb Occupancy (and why it hurts your business) 2018

3.7K viewsover 7 years ago4m 55sScore: 80

Richard Fertig

Pricing & Profitability
intermediate
Pricing Strategy
Revenue Management
Occupancy
Dynamic Pricing
Profitability

Summary

Richard Fertig discusses four key reasons why aiming for 100% Airbnb occupancy can actually hurt your business. He argues that targeting around 75% occupancy is a more sustainable and profitable strategy, as it reduces wear and tear, allows for better maintenance, and attracts a more ideal guest profile, ultimately creating a better experience and ensuring long-term sustainability.