VRS536 - The Great Debate: STR, VRM... or something else?
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Vacation Rental Formula Business School
Hosting Operations
intermediate
short-term rentals
vacation rental management
hospitality
branding
guest experience
Summary
This roundtable discussion explores the ongoing debate between short-term rentals (STR) and vacation rental management (VRM), questioning the need for distinct definitions and addressing guest and homeowner expectations. The conversation navigates terminology nuances across different markets, the impact of online search behavior, and the importance of hospitality in creating memorable guest experiences, ultimately aiming to bridge the gap between different operational models within the industry.



