THE NEW STRU 2.0!! (why we're changing our content)

3.4K viewsover 7 years ago7m 49sScore: 80

Richard Fertig

Growth & Marketing
intermediate
OTA Strategy
Social Media
Multiple Properties
Experienced Hosts

Summary

Richard Fertig announces a shift in content strategy for his YouTube channel, STRU (Short Term Rental University). The channel will move away from simple "tips and hacks" and instead focus on documenting the journey of investing in and developing STR properties, complete with successes and failures, presented more as a show or documentary. The goal is to provide a deeper, more insightful, and real-time experience for viewers.