Outdoor accessibility
Summary
AI-generatedMaximize bookings by using high-impact 'lifestyle' photography that makes your property's value 'stupid obvious.' Showing a person enjoying an amenity like a hot tub in a cold climate creates a visual contrast that helps guests emotionally connect and visualize themselves staying at your property.
Key insights
Amenities like hot tubs solve the guest pain point of feeling 'locked up' during winter by making the outdoors accessible.
Mistakes to avoid
Assuming a guest will 'put two and two together' regarding the value of your amenities; if you don't show the experience, they won't feel it.
Tools & resources
John Bianchicourse
John Bianchi's expert advice on STR listing optimization and data-driven hosting.
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial