How to Deal With Winter
Summary
AI-generatedThis video showcases a high-performing 'barndominium' in Merrimack, Wisconsin, that solves the winter seasonal slump by bringing the beach indoors. John Bianchi highlights how unique, experience-driven amenities—like an indoor sand beach and a golf simulator—can make a property a destination in its own right, regardless of the weather.
Key insights
Themed indoor experiences (like an indoor beach room with real sand) can decouple a property's occupancy from local seasonal weather patterns, creating demand even in off-peak months.
Mistakes to avoid
Neglecting to provide high-quality indoor entertainment for guests during extreme weather, which can lead to lower guest satisfaction scores in winter.
Tools & resources
Golf Simulatortool
A high-end amenity mentioned for driving bookings and providing indoor entertainment during winter.
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial