Groupie getaways fuel concert tourism this summer
Summary
This summer, concert and festival tourism are booming, with cities like Boston seeing massive spikes in Airbnb searches due to headline tours. Gen Z is driving the "groupie getaway" trend, particularly in the New York and New Jersey areas. Airbnb is highlighting features to support group stays and enhance guest experiences like private chefs.
Key Insights
- •Gen Z searches for New York and New Jersey area stays during Harry Styles' residency weekends are up over 200%.
- •Searches for stays in Boston are up significantly for artists like BTS (600%), Noah Kahan (200%), and Ariana Grande (200%) due to headline tours.
Action Items
- ✓Consider highlighting your listing's proximity to concert venues or festivals in your listing description and optimizing amenities for group travel such as kitchens and larger gathering spaces.Effort: lowImpact: medium
Tools & Resources
- →Airbnb: Airbnb highlights amenities such as private chefs and in-home massages to enhance guest experience.(airbnb.com)
Common Mistakes
- ⚠Failing to optimize your listing for group travel and/or proximity to popular events could mean missing out on significant booking opportunities.
More from Growth & Marketing
Airbnb unveils its 'America Off-the-Map' list, highlighting rural destinations with significant potential for short-term rental hosts. Data shows 86% of travelers are interested in rural getaways, with 63% of US Census tracts hosting Airbnb listings but no hotels. Hosts in these areas earned $9.9B in 2025, underscoring the vital role of STRs in spreading tourism benefits.
Airbnb highlights emerging rural destinations in America, encouraging hosts to consider these less-traveled areas for potential investment. The article suggests exploring locations with rising demand and highlights the benefits of offering unique stays in off-the-beaten-path locations. Discover opportunities in under-the-radar markets.
Lake.com introduces a tiered membership model for vacation rental hosts, aiming to expand distribution and enhance revenue control. This update provides hosts with new options for managing their listings and potentially increasing profitability. The new model's features offer greater flexibility in distribution strategies.
Curated by Learn STR by GoStudioM