Insight
In 2025, Airbnb hosts collectively earned over $9.9B in areas with no hotels – nearly 40% of all US host earnings.
America Off-the-Map: The Rural Destinations You Haven’t Heard Of Yet
Summary
Airbnb unveils its 'America Off-the-Map' list, highlighting rural destinations with significant potential for short-term rental hosts. Data shows 86% of travelers are interested in rural getaways, with 63% of US Census tracts hosting Airbnb listings but no hotels. Hosts in these areas earned $9.9B in 2025, underscoring the vital role of STRs in spreading tourism benefits.
Key takeaway