Insight
Google is implementing changes to its search results for Europe, including separating third-party aggregators/booking sites from direct supplier listings, to comply with antitrust regulations.
Google Strips Out EU Travel Search Features to Avoid More Fines
Summary
Google is removing several EU travel search features to avoid antitrust fines. This includes stripping vacation rentals from European search results and restricting filters for flights and hotels. Users can no longer filter by dates, check live pricing, or use descriptive tags directly in results.
Key takeaway