How to Use Instagram to Promote Your Listing

How to Use Instagram to Promote Your Listing

about 6 years agoScore: 85
Growth & Marketing
Social Media
Photography
Listing Description
Guest Communication
Airbnb

Summary

This article discusses how a host used Instagram to promote their Airbnb listing, resulting in high occupancy rates. Hosts can learn from the host's strategies of documenting the renovation process, posting engaging content, and encouraging guests to share their experience on social media. Implementing these methods can help you attract more guests and build brand awareness.

Key Insights

  • The host in Northwest Arkansas achieved 85-90% occupancy during the off-season, just two months into hosting.
  • The host documented the renovation process on Instagram.

Action Items

  • Consider using Instagram to promote your listing by documenting the journey, posting engaging content, and encouraging guests to tag your listing.
    Effort: medium
    Impact: medium

Tools & Resources

  • Get Paid for Your Pad: The article mentions a podcast called "Get Paid for Your Pad"
  • The Lost Haus: The article mentions the Airbnb listing The Lost Haus on Instagram.

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