Insight
Airbnb has been observed sending its customers to external partners like Delta and WelcomePickups, indicating a strategy of outward customer distribution.
Travel Customer Acquisition Is Moving Into Private Treaties
Summary
Travel customer acquisition is shifting from public auctions to private deals. Major players like Expedia, JAL, Aeroplan, and Airbnb are engaging in member base trades and loyalty program integrations to secure guests.
Key takeaway