Insight
When guests book through OTAs, the platform owns the guest data, making it harder for hosts to build direct relationships and encourage repeat bookings.
Encourage “Quick Questions” and Train Your Team To Convert Them Into Direct Bookings
Summary
The voice channel for booking vacation rentals remains vital across all age groups, with Gen Z and Millennials preferring phone support. Complex trips and emotionally invested planners are key drivers for direct calls. Hosts can boost direct bookings by making phone numbers prominent and training staff to convert inquiries into sales.
Key takeaway