STR Marketing Series: Driving Direct Bookings With Influencers
Summary
This article from Get Paid For Your Pad highlights how to drive direct bookings using influencer marketing. Hosts can download free resources, including a creator guide and an influencer collab calculator, to align with creators and assess the ROI of partnerships.
Key Insights
- •Hosts using influencer marketing have seen significant revenue increases. One host reported a 75% increase in booked revenue compared to the previous year and a 23% increase in ADR.
- •Another host saw ADR increase by 40% compared to the prior year by using influencer marketing.
Action Items
- ✓Download the provided free resources (Creator Guide, Influencer Collab Calculator) to create or improve your influencer marketing strategy.Effort: lowImpact: medium
Tools & Resources
- →Free Resources: The article mentions free resources to align with creators.
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