The $900 Influencer Campaign That Generated $12K Direct Bookings
Summary
This article discusses an influencer campaign that generated $12,000 in direct bookings with a $900 investment. It highlights how hosts can identify effective local influencers, the benefits of single-property landing pages, and the importance of contracts and content rights. Hosts should consider implementing a similar strategy to reduce reliance on OTAs and increase direct bookings.
Key Insights
- •A $900 influencer campaign generated over $12,000 in direct revenue.
- •The campaign generated 233,000+ views.
Action Items
- ✓Consider identifying and partnering with local influencers to drive direct bookings.Effort: mediumImpact: medium
- ✓Utilize single-property landing pages to transform attention into bookings.Effort: lowImpact: medium
- ✓Ensure you have the necessary contracts and content rights in place when collaborating with influencers.Effort: mediumImpact: medium
Tools & Resources
- →Get Paid For Your Pad: Get Paid For Your Pad, Ep. 655
Related News
Saudi Arabia–Qatar High-Speed Rail Aims to Boost Tourism and Cut Emissions
A new high-speed rail line connecting Riyadh and Doha is planned, with potential for boosting tourism and shifting travel patterns. This could create new opportunities for short-term rental hosts in both cities by increasing the influx of tourists. Consider monitoring the progress of the project and researching market trends in the impacted areas.
First Round of Speakers Announced for Skift Travel Megatrends NYC 2026
Skift Travel Megatrends NYC is holding a conference in January 2026. The conference will cover topics such as AI acceleration, platform challenges, and the reinvention of cities for tourism. Hosts can gain insights into future travel trends and prepare their businesses for 2026.
Sorry, Wall Street: Why Prism Picked India for its IPO
Prism, the parent company of Oyo, is planning a large IPO in India, highlighting the country's growing entrepreneurial ambition. This decision could signal a shift in investment and a strong belief in the potential of the Indian market, which may indirectly influence strategies of global STR companies.
Google Tests Ad Formats That Push Attractions Bookings: Scoop
Google is testing new ad formats that directly integrate booking modules for attractions like Disneyland and Universal Orlando. This could lead to increased visibility and potential bookings for experiences platforms, impacting how guests find things to do near your rentals.