EP147: Airbnb Experiences

EP147: Airbnb Experiences

over 8 years agonullScore: 78
Growth & Marketing
Airbnb
OTA Strategy
Guest Communication
Listing Description
Guest Favorites

Summary

This article discusses the early days of Airbnb Experiences, detailing how hosts like a burlesque performer in Los Angeles developed their experiences. It offers insights into the platform's support for hosts, pricing strategies, and the benefits of providing unique activities. Hosts can learn from the advice given about creating compelling experiences linked to their passions.

Key Insights

  • Airbnb receives 20% of the experience cost, while the host covers expenses such as show tickets and photography fees.
  • Cat's one-day experience costs $99 for four hours. She makes $30 profit with one participant and as much as $500 with six.

Action Items

  • Develop an experience linked to your passion to attract guests.
    Effort: medium
    Impact: medium
  • Be flexible and adapt to your guests' requests to provide a great guest experience.
    Effort: low
    Impact: medium
  • Choose activities that a visitor would NOT know about (rather than what’s ‘popular’)
    Effort: medium
    Impact: medium

Tools & Resources

  • Hostfully.com: The episode is sponsored by Hostfully.com where you can create a custom digital guidebook for your guests!

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