BookingsCloud launches predictive revenue opportunity tool
Summary
BookingsCloud launched its Opportunity Score tool to identify undervalued STR listings and automatically run targeted advertising campaigns. This predictive metric analyzes booking windows and market demand, creating campaigns that drive guests directly to property managers' booking sites. The tool integrates with property management systems, analyzing data for campaign optimization.
Key Insights
- •The tool prioritizes near-term opportunities by focusing on a listing’s optimal booking window and forward-looking demand signals in a given market.
- •The Opportunity Score tool uses a 0-100 scale to measure revenue potential in STR listings.
Action Items
- ✓Consider integrating with a performance management system to use data like booking history and market conditions when developing marketing campaigns.Effort: mediumImpact: medium
Tools & Resources
- →Opportunity Score: BookingsCloud's Opportunity Score tool.
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