Insight
This exclusive deal with Expedia Group is for 12 months, making Expedia the first authorized online travel agency distributor for Allegiant.
Allegiant, Long an OTA Holdout, Signs an Exclusive Deal With Expedia
Summary
Allegiant Air has signed an exclusive 12-month deal with Expedia Group, marking its first foray into online travel agency (OTA) distribution. This shifts Allegiant's long-held direct-distribution-only strategy, previously touted as advantageous.
Key takeaway