July Airbnb News Update
Summary
This article summarizes news from July 2019, including market trends, Airbnb's new features like Instant Book and business traveler tools, and regulatory issues. Hosts should pay attention to the growth of the sharing economy and the increasing price transparency required in Europe.
Key Insights
- •70% of Airbnb listings offer Instant Book compared to 63% for VRBO/HomeAway.
- •Airbnb is introducing new search tools for business travelers.
- •The global accommodations market was $675B in 2018. The sharing economy is growing at 30-40% and Airbnb has double the revenue of Booking.com with the same number of listings.
Action Items
- ✓Consider enabling Instant Book to increase visibility and bookings.Effort: lowImpact: medium
- ✓If you host in Europe, ensure your pricing displays the final price with all fees from the start.Effort: lowImpact: medium
Tools & Resources
- →Hostfully: Hostfully, a SaaS company offering guest guidebooks, is mentioned.
More from Growth & Marketing
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Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
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