Inventory Acquisition Strategies With Brooke Pfautz
Summary
This article discusses inventory acquisition strategies for short-term rental companies. The focus is on using data from various sources like list brokers and online travel agencies to identify potential properties. Hosts can use these strategies to expand their rental portfolios.
Key Insights
- •Data acquired can include house value, presence of a pool, square footage, and the number of bedrooms and bathrooms.
- •Rental permit data from the city, county, or township can provide valuable information.
- •List brokers such as InfoUSA, Exact Data, and Melissa Data can provide absentee owner records and appending services for contact information.
- •Data can be scraped from online travel agencies like Airbnb, Booking.com, and VRBO.
Action Items
- ✓Implement a Customer Relationship Management (CRM) system to organize data.Effort: mediumImpact: medium
- ✓Reach out to list brokers to acquire data on potential properties.Effort: mediumImpact: medium
- ✓Build a website or landing page.Effort: mediumImpact: medium
- ✓Implement an omni-channel marketing strategy including direct mail, email marketing, list-based targeting on social media platforms, and IP targeting.Effort: highImpact: high
Tools & Resources
- →Get Paid For Your Pad: Work with Jasper(getpaidforyourpad.com/vip)
- →Vintory Mistakes: Get Brooke's new book: Vintory Mistakes(vintory.com/mistakes)
Related Videos
More from Growth & Marketing
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
RedDoorz, a budget hospitality platform, has maintained 25% YoY growth, driven by a multi-brand strategy. They are expanding AI-driven systems and company-operated hotels to enhance customer experience. Travelers prioritize shorter regional trips, authenticity, and experiences over accommodation spending, impacting host strategies.
Hopper's B2B arm, HTS, has secured a deal with RBC, Canada's largest bank, taking over from Expedia Group after 12 years. This move comes as Capital One Travel downgrades its relationship with HTS, creating questions about Expedia’s travel partnerships. The contract's exclusivity with RBC put other Expedia partnerships at risk.
Curated by Learn STR by GoStudioM