Why Is Vrbo Shifting from Pro-Host to Pro-Guest with Its Major Reversal on Guest Refund Policies? - RSU by PriceLabs
Summary
This article from PriceLabs discusses VRBO's shift toward prioritizing guest refunds, suggesting a change in platform strategy. The key reversal impacts host refund policies, potentially reducing host control and increasing guest-friendliness. This shift could impact host profitability and management, requiring hosts to adapt strategies for bookings and guest communication.
Key Insights
- •VRBO is shifting to a more guest-centric refund policy.
Action Items
- ✓Hosts should review and potentially adjust their cancellation policies and communication strategies to adapt to the changes on VRBO.Effort: lowImpact: medium
Tools & Resources
- →PriceLabs: RSU by PriceLabs analyzes the shift.
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