Scaling with Soul: How Zzzing Uses AI to Keep Hospitality Human with Sab Mulligan

VRM Intel·Published Oct 21, 2025·Hosting Operations
Summary

This interview with Zzzing, a hospitality brand in Malta, reveals how they scaled rapidly from 40 to nearly 500 properties while maintaining a focus on guest experience. They leveraged technology, including AI, to automate tasks and free up their team to focus on guest interactions and personalization.

Key takeaway
Insight

Zzzing uses AI to automate routine tasks and free up their teams for more meaningful guest interactions.

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Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from VRM Intel