Can Airbnb Work for Hotels? What Early Tests Show
Summary
Airbnb is testing a pilot program with hotels to see if its platform can be used by traditional lodging. This means Airbnb will potentially be more of a distribution channel for hotels. Hosts should be aware of this potential shift in the market and how it might impact their occupancy and visibility.
Key Insights
- •Arlo Hotels' reservation volume on Airbnb has lagged behind Expedia and Booking.com for hotels participating in the pilot program.
- •Airbnb is seeking supply 'across chains, independents and a variety of key brands'.
Action Items
- ✓Consider the impact of increased hotel presence on Airbnb and evaluate your pricing and marketing strategies.Effort: lowImpact: medium
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