Insight
45% of repeat customers generated 80% of Civitatis' revenue in 2024, highlighting the importance of building guest loyalty.
Q&A: Inside Civitatis’ Push to Own the Spanish-Language Tours Market
Summary
Civitatis, a tour and activity OTA, is focusing on Spanish and Portuguese-speaking travelers. Hosts should be aware of the growing importance of experiential travel and the impact of social media in driving bookings, as these trends can influence guest expectations and marketing strategies.
Key takeaway