Insight
Consumers still overwhelmingly book trips via online travel agencies like Booking.com and Expedia, or directly with airlines and hotels.
Social Media Never Cracked Travel Booking. Agentic AI Could Face a Similar Problem
Summary
This article discusses how social media has failed to become a major booking platform for travel. It highlights that new AI-powered booking platforms may face similar challenges in gaining user adoption. Hosts should consider that reliance on these new platforms could be risky.
Key takeaway