Insight
Expedia launched new design flows in lodging search and post-booking paths, leading to double-digit growth in vacation rentals, alongside record attach rates.
Vrbo Q3 2025: More Demand Through Expedia, More Bookings Through Deals
Summary
Vrbo is increasingly integrated into Expedia's core shopping experience, leading to double-digit growth in vacation rental bookings due to the implementation of promotions and loyalty programs. Hosts should focus on optimizing their listings to align with Expedia's value-based merchandising and personalized ranking systems, ensuring their properties are easy to compare and operationally consistent.
Key takeaway