Insight
If Google controls the discovery layer, it controls the first and often most valuable moment of intent.
A Look at Google’s Attempt to Control the Real Estate Market
Summary
Google is testing a new feature that displays real estate listings directly in its search results, potentially disrupting the current dominance of listing sites like Zillow. This change could impact how potential guests find your listings, requiring hosts to optimize their listings and SEO for Google's platform. This shift may also impact your marketing spend.
Key takeaway