A Look at Google’s Attempt to Control the Real Estate Market
Summary
Google is testing a new feature that displays real estate listings directly in its search results, potentially disrupting the current dominance of listing sites like Zillow. This change could impact how potential guests find your listings, requiring hosts to optimize their listings and SEO for Google's platform. This shift may also impact your marketing spend.
Key Insights
- •If Google controls the discovery layer, it controls the first and often most valuable moment of intent.
- •Google is testing displaying residential listing details directly inside Google Search results in select markets, potentially changing how buyers, investors, agents, and brokerages interact with listings.
Action Items
- ✓Optimize listing descriptions, metadata, and structured data for Google to improve search ranking.Effort: mediumImpact: medium
Common Mistakes
- ⚠Failing to adapt to Google's search changes can lead to reduced visibility and difficulty for potential guests to find your listings.
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