Key Data partners with BookingsCloud to automate direct booking revenue
Summary
Key Data and BookingsCloud have partnered to automate direct booking marketing for property managers, leveraging market intelligence and AI. This collaboration will enable real-time marketing campaigns tailored to demand shifts, availability, and booking behaviors. The partnership aims to boost direct revenue, challenging the dominance of OTAs.
Key Insights
- •The partnership between Key Data and BookingsCloud aims to fill a gap in the market for property managers facing pressure to grow direct revenue.
- •BookingsCloud will access Key Data’s market insights to power automated marketing that aligns closely with real market conditions.
Action Items
- ✓Consider integrating market intelligence tools like Key Data with automated marketing platforms to optimize direct booking strategies.Effort: mediumImpact: medium
Tools & Resources
- →BookingsCloud: BookingsCloud utilizes property data, trends and AI-driven data to identify high-potential properties and automate marketing content.
- →Key Data: Key Data is an STR market intelligence platform.
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