OpenAI Launches Ads Pilot for ChatGPT, Travel Expected to Participate
Summary
OpenAI is launching ad integrations within ChatGPT, specifically targeting travel. This presents a new avenue for travel brands like Booking.com and Expedia to reach potential customers. With the inclusion of lodging ads in trip-planning scenarios, this could impact how hosts market their properties.
Key Insights
- •OpenAI is integrating ads within ChatGPT, creating a new commercial access point for travel brands to reach travelers.
Action Items
- ✓Consider how platforms like Booking.com and Expedia are using ChatGPT ads to drive bookings, and plan a strategy accordingly.Effort: lowImpact: medium
Tools & Resources
- →Booking.com, Expedia: Booking.com and Expedia already have apps integrated within ChatGPT.
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