Airbnb Q4 2025 financial results
Summary
Airbnb's Q4 2025 results show strong momentum with 12% revenue growth and 16% Gross Booking Value increase, the highest in two years. Initiatives like Reserve Now, Pay Later, and updated cancellation policies drove bookings. Expansion efforts in Brazil, Japan, and India are yielding positive results, and AI integration is improving customer support and search. The company anticipates accelerated growth in 2026.
Key Insights
- •Gross Booking Value (GBV) grew 16% year-over-year in Q4 2025, the highest growth in over two years.
- •Origin nights booked in expansion markets grew at roughly twice the rate of core markets in 2025, a clear signal that their strategy is working.
- •Nights and Seats Booked rose 10% in Q4 2025, marking the strongest growth quarter of the year.
- •Revenue grew 12% year-over-year in Q4 2025, exceeding guidance.
Action Items
- ✓Monitor Airbnb's new features like 'Reserve Now, Pay Later' and updated cancellation policies to understand their impact on bookings in your area and consider offering similar flexibility to guests.Effort: lowImpact: medium
- ✓If operating in a supply-constrained area or one with increasing demand, consider partnering with boutique hotels through services like Airbnb to capture more guest demand.Effort: mediumImpact: medium
Tools & Resources
- →Airbnb: Airbnb is partnering with boutique and independent hotels in cities like New York, Los Angeles, Madrid, and San Francisco.(airbnb.com)
More from Growth & Marketing
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