Airbnb appoints Lisa Marçais as General Manager for Northern Europe and MEA - Airbnb Newsroom

Google News - Airbnb Platform
Published: February 10, 2026
Growth & Marketing

Summary

Airbnb has appointed Lisa Marçais as General Manager for Northern Europe and MEA (Middle East and Africa). This strategic move signals Airbnb's continued focus on growth in these key regions. Hosts in Northern Europe and MEA may see increased platform investment and resources, impacting listing visibility and local market strategies.

Key Insights

  • Airbnb has appointed a new General Manager for Northern Europe and MEA.

Action Items

  • Hosts should monitor Airbnb platform updates and local market trends in Northern Europe and MEA.
    Effort: low
    Impact: medium

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