Airbnb India Bookings Up 50 per cent in the December quarter: first time bookings increase by 60 per cent - ET BrandEquity
Summary
Airbnb bookings in India surged by 50% in the December quarter, with a remarkable 60% increase in first-time bookings. This signifies strong growth in the Indian market for Airbnb and increased interest from new travelers. This boom could prompt hosts to consider expansion.
Key Insights
- •First-time Airbnb bookings in India increased by 60% in the December quarter.
- •Airbnb bookings in India increased by 50% in the December quarter.
Action Items
- ✓Hosts in India can capitalize on the growing demand by optimizing listings and potentially expanding their property portfolio.Effort: mediumImpact: medium
More from Growth & Marketing
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Marriott and Wyndham's adoption of agentic AI is putting pressure on Online Travel Agencies (OTAs), potentially cutting them out of the picture. However, analysts believe these fears are overstated because most hotels are independents. Booking Holdings saw its share price drop 30% due to these concerns. Independent hosts should keep an eye on OTA strategies to stay competitive.
Airbnb is incentivizing new hosts with a $750 bonus ahead of the upcoming World Cup, likely to boost supply during the anticipated surge in demand. This initiative aims to increase the number of available listings. New hosts can capitalize on this program to maximize early revenue.
Curated by Learn STR by GoStudioM