Airbnb Tests Loyalty Benefits. Chesky Says Program ‘Could Be a Massive Accelerant’
Summary
Airbnb is currently testing various loyalty program benefits, aiming to boost host and guest engagement. CEO Brian Chesky sees the potential for significant growth through this initiative. The program's evolution and specific features will depend on ongoing testing results, potentially offering a competitive edge without relying on sponsored listings.
Key Insights
- •Airbnb is testing different benefits for its loyalty program.
Action Items
- ✓Monitor Airbnb's updates on the loyalty program rollout for potential impacts on your listing strategy and guest communication.Effort: lowImpact: medium
Tools & Resources
- →Airbnb: Keep an eye on Airbnb's official announcements for further details.(airbnb.com)
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