Expedia’s B2B Surge Buys Time for Vrbo and Hotels.com
Summary
Expedia's B2B travel technology business is thriving, overshadowing slower growth for consumer brands like Vrbo and Hotels.com. Vrbo and Hotels.com have returned to growth, showing that sharper brand positioning and product improvements are working. This shift underscores the importance of diverse revenue streams in the short-term rental market.
Key Insights
- •Expedia's B2B business has surged with a 24% increase in revenue.
- •Vrbo and Hotels.com have shown growth after implementing new brand positioning and product improvements.
Action Items
- ✓Analyze your current brand positioning and product offerings on Vrbo and Hotels.com, and identify areas for improvement. Consider how you can use new product features to increase your bookings.Effort: mediumImpact: medium
More from Growth & Marketing
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Marriott and Wyndham's adoption of agentic AI is putting pressure on Online Travel Agencies (OTAs), potentially cutting them out of the picture. However, analysts believe these fears are overstated because most hotels are independents. Booking Holdings saw its share price drop 30% due to these concerns. Independent hosts should keep an eye on OTA strategies to stay competitive.
Airbnb is incentivizing new hosts with a $750 bonus ahead of the upcoming World Cup, likely to boost supply during the anticipated surge in demand. This initiative aims to increase the number of available listings. New hosts can capitalize on this program to maximize early revenue.
Curated by Learn STR by GoStudioM