- Home
- /
- News
- /
- February 2026
- /
- Airbnb tests pay-to-play visibility for “best guests” (LOYALTY PROGRAM TEST?) - RSU by PriceLabs
Airbnb tests pay-to-play visibility for “best guests” (LOYALTY PROGRAM TEST?) - RSU by PriceLabs
Summary
PriceLabs reports Airbnb is testing a pay-to-play visibility feature, potentially creating a loyalty program. This could impact host revenue as it may prioritize listings with premium visibility options. Hosts need to stay informed on these platform updates and how they may affect their listing's performance.
Key Insights
- •Airbnb is experimenting with a visibility feature that may require hosts to pay for better placement.
Action Items
- ✓Monitor Airbnb platform updates for changes to visibility algorithms and pricing strategies.Effort: lowImpact: medium
Tools & Resources
- →PriceLabs: RSU by PriceLabs reported on the test.
More from Growth & Marketing
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.

Marriott and Wyndham's adoption of agentic AI is putting pressure on Online Travel Agencies (OTAs), potentially cutting them out of the picture. However, analysts believe these fears are overstated because most hotels are independents. Booking Holdings saw its share price drop 30% due to these concerns. Independent hosts should keep an eye on OTA strategies to stay competitive.
Airbnb is incentivizing new hosts with a $750 bonus ahead of the upcoming World Cup, likely to boost supply during the anticipated surge in demand. This initiative aims to increase the number of available listings. New hosts can capitalize on this program to maximize early revenue.
Curated by Learn STR by GoStudioM


