What a Siberian Startup and a Saudi Ticketing App Reveal About Travel’s Future

Skift
Published: February 11, 2026
Growth & Marketing
What a Siberian Startup and a Saudi Ticketing App Reveal About Travel’s Future

Summary

This article highlights emerging trends in travel apps, particularly in Saudi Arabia and Siberia. The rise of apps like Webook and inDrive, which prioritize direct negotiation, signals a shift in value creation. Understanding these new dynamics is key for adapting to the future of travel and mobility.

Key Insights

  • The article suggests a shift in value creation within the travel industry due to apps that facilitate direct negotiation between customers and service providers, challenging traditional models.

Action Items

  • Consider how your direct booking strategy can compete with platforms offering more personalized negotiation or features, such as integrated flights and hotels.
    Effort: medium
    Impact: medium

Tools & Resources

  • Webook: The article mentions Webook as a 'super app' adding new features to its core services.

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