Insight
Tours featuring user-generated video convert 29% higher than those without, demonstrating the value of authentic content.
TourRadar launched Hosted Trips, a feature that enables creators and travel agents to transform their audiences into confirmed travel bookings. Hosts can create bookable departures, share booking links, and earn commissions. Internal data reveals tours with user-generated video convert better, highlighting the power of authentic content in travel.
Tours featuring user-generated video convert 29% higher than those without, demonstrating the value of authentic content.