Insight
Booking.com's non-hotel volume is roughly 80-85% of Airbnb’s total nights.
Booking Holdings Is Almost as Big as Airbnb in Homes
Summary
Booking.com's homes business is approaching Airbnb's scale in room nights, signaling a shift in the STR landscape. The platform is highly profitable and institutionalized loyalty programs like Genius. As Airbnb expands beyond accommodation with services and a focus on lifestyle, hosts need to understand these evolving platform dynamics to maximize their revenue and visibility.
Key takeaway