Introducing ‘Reserve Now, Pay Later’, giving guests greater flexibility
Summary
Airbnb introduces Reserve Now, Pay Later, allowing guests worldwide with moderate or flexible cancellation policies to book without immediate payment. This flexibility, already successful in the U.S., targets group trips and budget-conscious travelers, driven by new data showing demand for flexible payment options in Asia Pacific. This innovation complements existing payment options to boost bookings.
Key Insights
- •67% of travelers surveyed in Australia, Indonesia, Japan, Malaysia, South Korea, and Thailand say flexible payment options are important when booking a holiday.
- •75% of respondents plan to or may use a flexible payment option for their next trip booking.
Action Items
- ✓Review your cancellation policies and ensure they are moderate or flexible to take advantage of this new feature.Effort: lowImpact: medium
- ✓Update your listing description to highlight the flexible payment options offered by Airbnb.Effort: lowImpact: low
Tools & Resources
- →Airbnb: This feature is on Airbnb.(airbnb.com)
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