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- Líbere Hospitality Group introduces first Rome property
Líbere Hospitality Group introduces first Rome property
Summary
Líbere Hospitality Group (LHG) has launched its first Rome property, expanding its presence in major European capitals. The new 18-room complex caters to business travelers and tourists. The expansion builds on LHG's prior investment in Milan, now totaling over 1,000 operational units. This marks a strategic commitment to the Italian market.
Key Insights
- •LHG has over 1,000 operational units and 2,300 units overall, indicating a significant portfolio size for the company.
- •The design and offering specifically cater to both business travelers and tourists seeking short- to medium-term stays indicating a focus on mid-term rentals and corporate housing.
Action Items
- ✓Consider researching the mid-term rental market to diversify your offerings.Effort: lowImpact: medium
Tools & Resources
- →Líbere Hospitality Group: Líbere Hospitality Group is mentioned as an example of a company expanding its operations.
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Curated by Learn STR by GoStudioM


