Insight
United Airlines' and Marriott are leveraging advertisements through seatback screens and apps to increase booking opportunities.
GMH Hotels: Hyatt’s Midscale Push, Delta Demand & Plane Drama
Summary
Hyatt is expanding into mid-scale, non-luxury brands to compete with rivals like Marriott and Hilton, focusing on markets where they have less presence. United Airlines and Marriott are leveraging ads on seatback screens and apps, respectively, to target travelers. Hyatt is innovating with efficient design practices to reduce costs and boost the performance of their extended-stay brands.
Key takeaway