Insight
IHG entered a 30-year franchise partnership with Novum Hospitality.
Hilton’s Yotel Franchise Deal Tests New ‘Platform’ Model
Summary
Hilton's new 'Select by Hilton' model, starting with Yotel, involves partnerships without ownership. This signals a shift toward asset-light expansion in the hotel industry, with IHG and Marriott adopting similar strategies. The trend suggests potential changes in how brands and property owners collaborate in hospitality. Learn how the major players in the hotel industry are restructuring.
Key takeaway