Insight
RateGain is combining its marketing technology acquisitions Sojern and Adara into one company operating under the Sojern brand.
RateGain to Combine Sojern and Adara Under Single Brand
Summary
RateGain merges Sojern and Adara, aiming to leverage data on travel planning and booking for advertising and direct booking solutions. This consolidation suggests a growing importance of travel data in the STR landscape and the value of targeted advertising. Hosts can benefit from this evolution by understanding the role of data-driven marketing.
Key takeaway