Why Bangkok Is the Right Place to Talk About Travel’s Future
Summary
The Skift Asia Forum in Bangkok highlights Asia's rapid travel growth, driven by regional brands, superapps, and emerging traveler segments. In January 2026, the Asia-Pacific region saw an 11% year-over-year increase in the Skift Travel Health Index, more than double the global average. Attendees will discuss expansion strategies, distribution, and product innovation, shaping the future of travel.
Key Insights
- •The Asia-Pacific region led all regions with 11% year-over-year growth in January 2026, according to the Skift Travel Health Index.
- •China and Hong Kong rank among the top-performing travel markets globally, fueled by expanded visa-free policies and strong international demand.
Action Items
- ✓Consider the impact of emerging traveler segments in Asia when planning your marketing and distribution strategies.Effort: lowImpact: medium
Tools & Resources
- →Skift Travel Health Index: The Skift Travel Health Index is mentioned.
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