Insight
Social media platforms like Instagram Reels and TikTok are becoming more popular for reaching audiences beyond immediate followers.
This Hostfully article details strategies for driving direct bookings, emphasizing the advantages over OTAs like Airbnb (lower commissions, faster issue resolution, more operational control). Focus on identifying your target audience, branding, and creating a user-friendly website with booking tools. Consistent branding and marketing are key.
Social media platforms like Instagram Reels and TikTok are becoming more popular for reaching audiences beyond immediate followers.