Insight
Tourism Fiji is using an AI-powered chatbot to build multi-day itineraries for users on Douyin, based on their interaction with Fiji-related short videos.
Tourism Fiji Launches First-Ever AI Travel Planner On Chinese TikTok
Summary
Tourism Fiji launched an AI travel planner on China's Douyin platform to deepen engagement with potential visitors. The AI chatbot helps users explore Fiji by suggesting locations and creating itineraries based on their interactions with short videos. This pilot project tests AI's ability to turn online engagement into actual travel plans.
Key takeaway