Insight
The share of travelers using AI tools extensively for trip planning rose 124% year over year, from 13% to 30%.
What OTA Investors Got Wrong About the ChatGPT Checkout Walkback
Summary
The travel industry is being reshaped by AI, with travelers increasingly using tools like ChatGPT for trip planning. A Skift Research and McKinsey report highlights a 124% year-over-year increase in AI usage for travel planning, from 13% to 30%. This shift raises questions about the importance of discovery versus bookings for OTAs and the potential impact on STR hosts.
Key takeaway